138 bet is a new site that was recently opened. It was particularly aimed at the Asian players. This site was opened in 2012. However, it has been in the industry for a longer period of time. They were previously operating as SunGame. It has changed its name for a number of times probably for the sake of ensuring its simplicity as well as to enhance its appeal with the audiences from the west. Until recently, 138bet has been focusing on the Asian markets and sports. The reason as to why the site actually changed its name was to have the ability to attract the Europeans. They have also decided to set their focus on football so that they may have more audience. This is actually considered to be a good approach, one that will definitely pay off.
This site is currently operated by Xela limited which is actually found on the Isle of Man. This company is currently sponsoring the Championship football team. The 138 bet website (https://sanook69.com/138bet) is currently available in a number of formats. The different formats include Japanese, English and Thai. The advantage of having the different translations is that it allows the potential clients to be able to access the website without difficulty. Promotions are targeted to the different clients according to their nation. This means that the European users will see a completely different content to those who are either found in Asia or in Africa. 138bet supports all the major currencies found in Asia. While it greatly targets its Asian markets, there are some areas where games are not allowed including Singapore, Macao and Hong Kong. Also, while their focus is mainly based on attracting the attention of the Europeans, their origin has a tendency of making some of their European audience cautious about engaging into business activities with them. However, their fans should understand that the site is licenced and is currently being regulated by the Isle of Man. The site or the company is not going to take their money and disappear.
The sportsbook of the site is well laid and very easy to go through and navigate. There are very many markets on offer with the inclusion of football and basketball. A number of lesser markets are also available, including handball. A menu is available to enable their audience find the sport of the day. Hey are also able to access the live betting markets by clicking on the side bar found on the 138bet website. Discover more about this online gaming website.